Faster checkout: from product to payment without extra fields
We rebuild the cart and payment step so that buying on a phone doesn't mean creating an account, retyping an address or hunting for a parcel locker code.
Five changes that shorten the purchase
An example on a phone. Each change can be rolled out on its own.
- 1Delivery cost on the product pageShipping cost and delivery date sit under the price. Customers don't find out about costs at payment, and Baymard Institute research puts extra costs as the top reason for abandoned carts.
- 2Guest checkoutThe customer enters an email and buys as a guest. We offer an account after the purchase, in one click, since the details are already filled in.
- 3Address autocompleteAfter a few letters the field suggests the full address and fills in the postcode and city. Fewer typos, fewer parcels coming back to the store.
- 4InPost parcel locker map in the cartThe customer picks a parcel locker on a map while ordering. Support stops emailing people to ask for the locker code.
- 5BLIK, Apple Pay and Google Pay at the topFast payment methods sit on the first screen. On a phone the purchase ends with a BLIK code or a fingerprint, with no card number to type.
Four moments where the checkout loses customers
Delivery cost on the last step
Forced account
Address and locker typed by hand
No fast payment
What we can do on six platforms
The scope depends on how much the platform lets you change the checkout. Before we start, we tell you what's possible in your store.
WooCommerce
PrestaShop
Shopware
Shopify
IdoSell
Shoper
How we check that the checkout sells better
Before the change we set up a checkout funnel in Google Analytics and collect at least two weeks of data. After launch we compare the same steps.
- 1Checkout started
- 2Delivery chosen
- 3Payment chosen
- 4Purchase
You see which step lost the most people and how many of them now complete the purchase.
Common questions
Will this work without changing platforms?
Yes. We work on the platform you have. On IdoSell and Shoper the scope is smaller and we say so before we start.
Won't guest checkout mean fewer customer accounts?
We offer the account after the purchase. The customer only sets a password because everything else is already filled in, so creating an account takes one click.
Where does address autocomplete come from?
From an address service such as Google Places, or from a Polish address database. We pick one to match your platform and order volume, since some services charge per lookup.
Does BLIK need a new payment provider?
Usually not. Most Polish providers support BLIK, including Przelewy24, PayU and Tpay. We change where it sits on the list and how it is shown.
Describe your checkout
Tell us which platform your store runs on and what you want to change. We reply within one business day.