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    New store frontend

    A store designed for the screen your customers actually buy on

    We design for the phone first, then desktop. You approve every screen in a clickable prototype before we start coding.

    From a phone screen to an approved design

    We design the four screens every shopper goes through.

    1. 1Home pageSearch and categories at the top, promotions without a carousel nobody swipes through.
    2. 2Product listingFilters within thumb reach, photos in one format, price and stock visible without opening the product.
    3. 3Product pagePhotos, variants, price, delivery cost and date, and the "Add to cart" button on the first screen.
    4. 4CartAs few fields as possible, guest checkout and fast payments at the top. Details on the "Faster checkout" page.

    Signs your store isn't built for phones

    Mobile is a shrunk desktop

    Menus, filters and buttons are too small and customers pinch to zoom.

    The buy button is far down

    To add to cart you scroll past the description, size chart and reviews.

    Filters cover the products

    The filter panel takes the whole screen and reloads the page after every tap.

    Looks like everyone else

    The store looks like dozens of others on the same theme and nothing sets it apart.

    Designed for what your platform can do

    We design something that can be built on the platform you have, and flag limits before we start.

    Shopify

    Designed around theme sections your team can rearrange in the editor.

    WooCommerce

    Full freedom over the look. We also design the account pages and emails.

    PrestaShop

    Designed for the template and modules, with a list of modules to replace if they break the look.

    Shopware

    Designed for the theme and Shopping Experiences, so marketing can build pages on its own.

    IdoSell

    Designed within the template and admin settings. Anything that can't be changed is flagged up front.

    Shoper

    Designed for the template and Shoper App Store apps. We say plainly what the admin panel won't allow.

    How we check the new design works

    After launch we compare the same measures with the period before, separately for mobile and desktop.

    1. 1Mobile conversion rate
    2. 2Adds to cart from the product page
    3. 3Use of filters and search
    4. 4Exits from the product listing

    We report mobile and desktop separately, because an average hides the difference.

    Common questions

    Will we see the design before coding starts?

    Yes. You view every screen in a clickable prototype on your own phone and approve it before any code is written.

    What about desktop?

    We design it straight after mobile, from the same components. It's one store, not two.

    Can we keep our current brand look?

    Yes. Colours, logo and fonts stay; we change the layout and how customers move through the store.

    Who changes content and banners afterwards?

    Your team, in the store admin. We design it so everyday changes don't need a developer.

    Tell us about your store

    Share your store's address and what bothers you most on a phone. We reply within one business day.

    Other parts of this service

    Checkout audit

    We measure mobile speed in PageSpeed Insights (LCP, INP, CLS), walk through the product page, cart and payment, and use Google Analytics to find the step where shoppers drop off.
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    A faster checkout

    Guest checkout, address autocomplete, a parcel-locker map in the cart, delivery cost shown on the product page, and BLIK, Apple Pay and Google Pay on the first payment screen.
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    New theme or headless frontend

    A new theme on your current platform is usually enough. For large catalogues and high traffic we build a separate frontend that reads store data through the API.
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    Launch without a sales break

    We test the new frontend on a copy of the store and switch over in the quietest hour. The old theme stays ready to restore.
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